Buying or selling a property is a tedious process, filled with headaches and delays. Enter Indigo, an early-stage startup seeking to simplify real estate transactions for frustrated buyers and sellers. Indigo looked to our team for a visual identity and UX design that would bring to life their key value proposition: a peace of mind.
Anyone who has bought or sold property will tell you that the process is filled with headaches and interruptions. Finding the right realtor, rearranging your schedule, and reviewing long contracts is time-consuming and overwhelming.
Indigo, an early-stage startup seeking to simplify real estate transactions for frustrated buyers and sellers. Indigo allows both parties to communicate, upload contracts, and securely send deposits all in one seamless solution.
The client was looking to develop a new brand and a creative direction for its B2B/B2C solution.
They have previously hired a UX designer who conducted user research and based on the learnings has created whole user flows in a wireframe format.
My job was to develop the new brand and transform all the wireframes and flows into high fidelity desings.
The deliverables included:
Logo
Color palette
Typography
Brand book
Style guide
Desktop app design
